How to Become a Market Leader 5 Steps to Becoming the Leader in Your Target Niche How to Introduce Yourself to a Market, Create Credibility, and Flourish Selling to the Bottom Line: How to Make Your Service a 'Got-to-Have' Offer

Has your professional services business defined its market niche? You may think so, but a closer look might reveal that your chosen niche isn't as effective as it could be. You may have selected a target market, but have no defined specialty in the services you offer. Or you may be clear on your professional specialty, but vague on whom to target as prospective clients.

A clearly defined niche for an independent professional is one that spells out both a target market and a specialty needed by that market. If you include both elements in your niche's definition, you'll find that not only will your marketing become easier and more effective, but you'll build a more sustainable business.

In ecology, a niche denotes the position occupied by an organism within an ecosystem, the point where conditions best allow that organism to succeed and thrive. If we translate that idea to the business world, defining a niche where your talents and skills are uniquely appropriate can create ideal conditions for a sustainable business—one that grows year after year with minimum effort. Here are some examples to illustrate why this is so.

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