Internet Marketing Strategies Professional Services Must Adopt—An Interview with Brian Halligan

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Traditional outbound marketing methods are becoming less and less effective. Society is tired of being marketed to, and people are better at blocking such things as email and cold calls. So, what's a marketer to do? Pull people toward you with inbound marketing tactics, says Brian Halligan, co-author of Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Take advantage of the modern way in which people learn and shop.

That means creating remarkable online content and getting people to spread the word about it. Listen as Halligan explains the three things professional services firms must do to increase their visibility on the web and get found by prospective clients, the number one mistake 99% of websites make, how to get heard above the social media noise, and how to measure your online success.

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(Time: 17:27)

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