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RainToday.com's Podcast: Marketing & Selling Professional Services
Professional services firms must break down marketing and business development silos if they want to be effective and productive. They must shift from doing a craft to running a business, and that requires making cultural and structural changes. The competitiveness of the market demands it.
Listen as Suzanne Lowe, author of The Integration Imperative: Erasing Marketing and Business Development Silos—Once and For All—in Professional Service Firms, explains what executives must do to break down barriers, get everyone at their firms to work together, and grow their firms.
Listen to the Recording:
(Time: 16:34)
Download the MP3:
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(Note: It is a large file and may take several minutes to download)
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