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RainToday.com's Podcast: Marketing & Selling Professional Services

When selling professional services, you're bound to make a mistake at some point in your career. You might say something to a prospect that puts you in a bad light (like mistake his wife for John Madden), you might have a technical mishap during a presentation, or you might not be as prepared as you thought for a meeting. Regardless, you can learn something from those mistakes.

So, what's the number one sales mistake people make? They choose poor prospects, says Dan Seidman, sales coach and author of Sales Autopsy. They do not qualify or disqualify prospects. Listen as Dan talks with RainToday Publisher Mike Schultz about how to find the perfect client, the importance of the "dairy queen", and lessons learned from other sales mistakes.

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