By Mary Flaherty, Manager, Research and Content Development
Case Study Series: What's Working in Marketing & Selling Professional Services 
Six years ago, fresh out of Babson College's MBA program, Mike Cooch started Everon Technology Services to help small businesses take advantage of technology. He did it in a way that was unusual for the small business market at that time—using a managed services model instead of traditional, onsite hourly consulting and service delivery.
But starting a business built around an unfamiliar service model required some heavy lifting. In order to create the multi-million dollar national business he sought, Cooch would need to overcome significant challenges and grow smart.
To learn how he took the company to $5 million, read the case.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
