By M. Sharon Baker
After offering professional public relations services to small and medium-sized companies for seven years, Nancy Juetten, founder of Main Street Media Savvy, realized she spent too much time having coffee or tea and giving away free publicity advice to prospects who ultimately could not afford her services. Rather than look for ways to halt such requests, Juetten, a solopreneur in Bellevue, WA, saw it as a market opportunity and used that information to reinvent her business, a move that helped Main Street Media Savvy thrive despite the recession.
Read the complete case study to learn how this independent practitioner created a 6-figure business with multiple revenue streams during a recession.
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