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Many professional service firms will hit the speaking circuit hard to get their message out in an increasingly crowded market. Between the economic meltdown, the AIG effect, and the flood of free experts, the meetings industry has changed a lot. To help navigate this new normal, let's take a look at what's next for this year.

1. Meetings are back—but they are under a microscope. While there's a collective sigh of relief that the recession is over, meeting planners know we're not out of the woods yet. Travel and entertainment is the second-largest discretionary expense in corporate America, so meetings will continue to be a target for cutbacks. Count on every meeting expense (that includes everything from travel to industry conferences) to be heavily scrutinized. Result: attendance will still be a challenge for industry conferences. For corporate meetings, the mantra is "do more with less."

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