By Colleen Francis
Ninety percent of sales people tell lies that prevent them from succeeding. They don't lie to their clients, but to themselves. And this dishonesty prevents them from making sales and winning clients that they could get if they simply act like themselves.
In this article, which is adapted from Honesty Sells (Wiley Publishing) by Colleen Francis and Steven Gaffney, Francis identifies the four most lethal lies a sales person can tell himself. Are you telling them? Stop now and you will see greater success.
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