Using Case Studies to Build Trust and Facilitate Sales—An Interview with Casey Hibbard

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RainToday.com's Podcast: Marketing & Selling Professional Services

Case studies are fantastic tools to facilitate professional services sales, as well as share with the world your client success stories. But like anything their success requires following certain best practices. In this week's podcast, Casey Hibbard, founder and president of Compelling Cases and author of Stories that Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, reveals what some of those best practices are.

Listen as Hibbard explains what makes a successful case study, the types of case studies firms should publish, strategies for using cast studies in the sales process, and techniques for sharing your case studies.

(To learn more about the FTC guidelines as they apply to consumer and expert endorsements in case studies, read the FTC Endorsement and Testimonial Guidelines.)

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(Time: 25:42)

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