By Andrew Sobel
This past year's events will have lingering effects on professional services firms in 2010. Clients are still hunkered down and very cautious, while many firms are competing for their attention. Whom they spend money with will have to stand out among the crowd and offer real value. In addition, clients are accustomed to the discounted and free services many firms offered in 2008 and 2009.
Those are just a few of the trends Andrew Sobel says will very likely affect your business this year. But if you recognize them and know how to work with them, clients will take notice and will turn to you for your services—rather than the competition.
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