Do You Follow Smart Practices? Self-Knowledge Is Power to Grow Your Business Are You Working Yourself Out Of Your Business?

A true story: Several years ago I found myself in a Mexican restaurant with friends. I wasn't fond of Mexican food at the time, so when it was my turn to order, I asked the waiter for a hamburger. (Obviously we were not eating at an authentic Mexican restaurant.) The waiter earnestly replied, "I'm sorry. We don't have hamburgers. We only have cheeseburgers."

Think about it.

This was a moment to either be flippant and order "a cheeseburger – no cheese" or to attempt to impart some wisdom to this young man. I opted for the latter, looked him in the eye, and countered with, "Every cheeseburger begins life as a hamburger."

He stood there confused for a moment before I saw the recognition in his eyes. He went away to the kitchen. I got my hamburger. Hopefully, he received a lesson.

The point in recounting this story is not to amuse but to ask a question: do our systems, rules, or policies (or menu) make us stupid? By that I mean, are we so focused on what we currently offer and how we are organized to offer it that we neglect the client and his wants? Do we miss easy opportunities because we have blinders on? Too many firms, and individuals within those firms, are guilty and don't even know it.

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