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RainToday.com's Podcast: Marketing & Selling Professional Services

You may not think it, but when you deal with your public—your prospects and clients—you're doing PR. You are developing relationships with them via traditional and social media. That's why it's important to include a PR strategy in your marketing campaign, says Drew Gerber, CEO and founder of Publicity Results.

PR can increase awareness, it can establish credibility, and it is a powerful way to attract clients and bring dollars in the door. In fact, a well-placed article or blog can get you in front of thousands of prospects who need your services. Listen as Drew Gerber discusses:

• What's required for a PR campaign
• The types of media outlets services professionals should reach out to
• The importance of developing relationships with editors and producers
• Success firms can see as a result of good PR

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