Online Video Toolkit The Shattuck Group has created a complimentary audio toolkit just for professional services leaders that includes many examples and ideas. >> Watch the Online Audio Toolkit

I pushed open the restaurant door, stepped into the waiting area, and looked for the prospective client with whom I'd set the meeting. He approached me first and extended his hand. After being seated and ordering lunch he said to me, "It's amazing. You sound just like your podcasts." It seemed as if he already knew me, which was a strange feeling because it was the first time we'd met in person.

The Value of Online Media

Audio tools such as podcasts and MP3 files can have a major impact on client acquisition, perceived value, and profit per deal. When prospective clients understand your firm's value, expertise, and unique vision before they talk to you, you'll realize a shorter sales cycle, higher close rates, and enhanced profitability.

In my last article, How Poor Quality Online Video Can Hurt Your Brand, I outlined five best practices for online video and provided examples in our online video tool kit. In this article, I'll outline five best practices for developing business-class-quality audio tools. You can hear an example of these best-practices by visiting our online audio tool kit.

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