By Eric Rudolf
Over the past eight years, a lot of things have changed with direct email due in part to the CAN-SPAM Act of 2003 and the increased availability of opt-in lists. One thing that has not changed, unfortunately, is the poor direct email marketing many businesses continue to employ. As a result of following those practices, recipients don't respond or simply click "delete" as soon as your email arrives.
To make sure that doesn't happen with your email pieces, follow these five simple rules. If all goes well, soon you will be in possession of a 20,000-piece, opt-in email list of people who actually want to hear from your company on a regular basis.
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