How Search Engine Marketing Can Improve the Sales Cycle—An Interview with Mike Cooch

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RainToday.com's Podcast: Marketing & Selling Professional Services

Professional services firms traditionally have done business by developing relationships and networking. While that's still an important part of how you develop business, more and more people are turning to the Internet to find and research service providers. And firms that know how to take advantage of the power of the Internet and search engine marketing definitely have a leg up on the competition.

Learn More About Search Engine Marketing Watch Mike Cooch's webinar Search Engine Marketing 101 for Professional Services.

In this interview, Mike Cooch, founder and CEO of Everon Technology Services, explains why professional services firms need to have an online presence, talks about the success Everon has seen using Internet and search engine marketing, and explains how to manage the online reputations of partners and key employees.

Listen to the Recording:

(Time: 15:51)

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