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RainToday.com's Podcast: Marketing & Selling Professional Services
The competition for clients is fierce—even more so these days as a growing number of firms vie for fewer budget dollars. You need to differentiate yourself and give prospects a reason to choose you. How can you do that? With competitive analysis, say Sean Campbell and Scott Swigart, principals at Cascade Insights.
Using competitive analysis techniques, you can find out what your competitors are doing and the services they offer, determine how to differentiate yourself, and uncover qualified leads to pursue, Campbell and Swigart say in this podcast episode. It's a matter of mining the data found in competitors' online trails.
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(Time: 14:41)
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