More Sales and Marketing Advice from Alan Weiss You Can't Back Down When Your Back Is Against the Wall Quit Begging in the Street: Collaborate the Right Way to Generate Wealth 10 Sales Survival Lessons that Aren't "For the Birds"

This is my final column for RainToday as we both move on in differing directions. It's been a fine relationship and an enjoyable one.

I'm telling you that because I'm sharing here my most fundamental principles and experiences pertaining to marketing and sales. For those of you who have been kind enough to read my monthly columns, I thought this might serve as a nice parting present.

Summary Thoughts

So, in no particular order:

• Your mindset must be that you have value to provide, not a "sale" to make. You're not serving the other person well if you don't convey and purvey that value for their betterment.

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