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RainToday.com's Podcast: Marketing & Selling Professional Services
In professional services sales, it's all about developing and nurturing relationships. Develop a relationship with a prospect before they're considering buying services, and chances are they'll turn to you when they finally do have a need. Share your expertise and let them see your personality, and you'll see your sales cycle shorten.
That's because they know you understand the issues and they know what it would be like to work with you. This is where blogs play a crucial role, says Ian Brodie, a consultant and coach who blogs at www.ianbrodie.com.
Listen as Brodie talks with RainToday Publisher Mike Schultz about:
- Why he decided to get rid of his traditional website and have just a blog website
- How his blog has helped him build relationships with prospects and make more sales
- How blogging has given him greater exposure on search engines and social networks
- Best practices for using Twitter
Listen to the Recording:
(Time: 17:21)
Download the MP3:
Right click and 'Save Target As'
(Note: It is a large file and may take several minutes to download)
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