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Where Independent Professionals Succeed and Large Firms Fail

By Andrew Sobel

Set the Stage for Success
What Sets Top-Performing Sales Organizations Apart: Best Practices from Miller Heiman

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A Tale of SEO Success from a Solo Practitioner

The best independent practitioners have a singular focus on helping their clients achieve their goals. They deliver value at every stage of their work, and they do so as quickly as possible and with ruthless efficiency. I know, because roughly half of my 28-year consulting career has been spent working in a large global firm, and half of it running my own practice. I also have an ongoing window into both worlds today: many of my clients are large professional firms, and at the same time, I belong to several communities of practice composed of highly successful independent practitioners.

As I look at these two worlds, I see eight practices that larger firms can learn—or relearn—from the most successful professionals who have small or solo practices. In observing them, I have noticed that successful independent professionals:


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