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Tale Of The Broken Light Fixture: A Target Audience Analogy

By Scottie Claiborne

Do your website's statistics baffle you? Perhaps you see that users are finding your site and even hanging around a little while, but they don't engage or interact? The problem might be that your site isn't designed for your target audience's easy use and engagement. Let me tell you a story to illustrate the critical nature of usability and what a difference it can truly make…

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