By Paula Phelan
Press releases are the easiest way to get news out to clients, partners, investors, and employees. However, not all press releases are created equal. In today’s news cycles, the old adage, if it bleeds, it leads, still holds true in the sense that the news must be interesting.
While every business, be it a start-up or Fortune 50 corporation, wants coverage in the Wall Street Journal and The New York Times, that will happen only if their news is of quality and value.
To qualify the impact of your news, below are definitions of the types of press releases a firm may put out, their audiences, and realistic expectations. I've also given you some ideas for gaining visibility when you don't have any "hard" news.
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