How to Create Trust with Clients 9 Ways to Quickly Gain Trust during the Sales Process The Art of Listening: Establishing Trust without Saying a Thing Generating Leads, Brand, Relationships, and Trust at the Same Time

Can you just come out and say you're the best without look self-serving? Can you point out a weakness in your competitor without it looking like bragging or mud-slinging? And if the client really needs to know something less-than-perfect about the competitor, can you point it out?

I rarely cite politicians, but one piece of received political wisdom works in business, too: if you're in the lead, don't debate the challenger.

Politics offers another lesson: mud-slinging poisons the well. Negative campaigning works—in the short run. In the not-very long run, it doesn't work for anybody, including the slinger and the public. No wonder politicians rank so low in trust.

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