So, You Want to Become a Thought Leader?—An Interview with Tom Davenport

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Thought leadership is one of the key ways to differentiate yourself from others in your market. Establish yourself as a subject matter expert, and you ease the task of getting new clients, improve revenue generation, and make a name for yourself in your market. But getting to that level takes lots of work and time, says Tom Davenport, a long-time expert in thought leadership and author of multiple books, including Thinking for a Living: How to Get Better Performances and Results from Knowledge Workers and Analytics At Work: Smarter Decisions, Better Results.

Listen as Davenport, also the President's Distinguished Professor of Information Technology and Management at Babson College, talks with RainToday Publisher Mike Schultz about the benefits of thought leadership, what it takes to become a leading expert, and how to set you apart from others trying to do the same thing.

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(Time: 18:04)

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