By Patrick J. McKenna & Michael B. Rynowecer
While managing partners may be once again beseeching their partners to focus on client relations, the approaches that are being instituted are likely to fall short of what is really required. When attempting to maintain client relations, it would seem that we continue to chase after the silver bullet, the quick fix, and the newest fad solution. Unfortunately, it will take more than that to avoid key client defections.
Consider this excerpt (the majority of the text) from a one-page “Promise” that one notable firm apparently distributes to its clients:
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
