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Perspective From Law: Keep Your Clients: Managing And Cultivating Client Relationships
By Patrick J. McKenna & Michael B. Rynowecer
While managing partners may be once again beseeching their partners to focus on client relations, the approaches that are being instituted are likely to fall short of what is really required. When attempting to maintain client relations, it would seem that we continue to chase after the silver bullet, the quick fix, and the newest fad solution. Unfortunately, it will take more than that to avoid key client defections.
Consider this excerpt (the majority of the text) from a one-page “Promise” that one notable firm apparently distributes to its clients:
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