Working Together to Grow a Firm Firms Must Break Down Marketing and Business Development Silos 3 Steps for Involving Everyone at Your Firm in the Sales Process How to Create a Culture of Growth at Your Firm

So you'd like to be named one of the leaders of your professional or business-to-business service firm (PSF or B2B). In order to get there, you want to improve your skills in leadership. You're in luck. There is a lot of guidance available—in books, articles, blogs, conferences, and more. Fortunately, much of it is specific to the business models of the expertise industry.

But let's be clear: leadership is important, but it is not the same as management. You won't be as effective a leader of your organization unless you understand the difference. And you have to consider how the management of a professional or B2B service enterprise is changing.

My point is not meant to diminish the credentials of executive managers who have earned their MBAs. Rather, it's about the more competitively critical issue of running a professional firm. It's about applying classic business management principles to grow market share and build the "right" kind of revenues. It's about a new kind of stewardship that most professional enterprises don't employ today.

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.