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Networking Solutions Company Discovers the Power of Email and Social Networks

By Stephanie Tilton

Founded in 1996, Juniper Networks® offers high-performance networking solutions to the enterprise, public sector, and service-provider industries. One of the company's key technology differentiators is Junos®, its single operating system that works across all its products. To boost the number of Junos advocates, or technical enthusiasts, within its target market, Juniper launched a campaign that ended up earning it the 2009 B2B Marketing Award for Best Use of Email.

Read the complete case study to learn how this professional services firm had continued growth, even during economic turmoil.

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