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When you place a call to a prospective client, does the person already know your name—even if you have never met? When new clients are referred to you, do they often say that they've heard of you from several sources? Are you frequently contacted by people who are ready to work with you and don't question your qualifications or rates? Those are just some of the results you can expect when you make publishing part of your marketing plan.

In the academic world, the phrase "publish or perish" reflects the common knowledge that people must know who you are in order to hire you, promote you, or fund your research. No matter what client niche you target, publishing your work accelerates your ability to gain clients. According to the late Tom Lambert, author of High Income Consulting, "Winning some level of fame is the surest way to higher earnings as a professional."

Here are some guidelines to help you start getting published or expand your publishing efforts:

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