Lead Generation Tips and Advice 3 Tips for Making Every Website a Lead Generating Machine Forgotten Leads: How to Find a Treasure Trove of Leads Hidden Within Your Firm Marketing Isn't for Quitters: 4 Key Steps for Nurturing Long-Term Leads

When it comes to "leads," sales and marketing often have different definitions. What marketing calls a lead, sales might consider a waste of time. It's this difference that causes much conflict between the two departments and can potentially damage a marketing person's credibility and reputation.

As a marketing professional who has been in the business for more than 17 years, I can say with authority that in most cases, the blame lies with the marketing people. That's because they don't understand what they should be feeding to sales and what they should be feeding to the shredder.

With this guide to communicating with sales, marketing people can break down the communication barrier and regain the sales team's confidence—and the two departments can focus on issues that really matter.

Members-Only Premium Content   

• Free Webinars: Access all recorded webinars (full members attend all live webinars free).
• Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
• Research and Reports: Receive 20% off all research and benchmark reports.
• 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
• Exclusive Premium Content: Access members-only interviews, templates, and case studies.