By Charles H. Green, Contributing Editor
The dog and pony show, the beauty contest, the shoot-out. You may just call it "the pitch." The term is especially common in some industries—advertising, executive recruiting, some law firms—but we all know it.
Typically we think of it as an event—a rather formal presentation by several professionals made to several members of the client organization that typically lasts 30 to 90 minutes. Secondary characteristics of a pitch often include PowerPoint and a timeslot among a few other competitors who are pitching on the same day.
Let's be clear: there is no single perfect pitch, since the winning pitch is situational to you and your client. Still, there are some guidelines that hold true. Here are nine rules for perfecting your pitch.
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