How to Generate Interest in New Services We've Developed this New Service... Now You Go Out and Market It 7 Sales Mistakes Guaranteed to Make Your New Service Fail Toot Your Own Horn: Using Self-Promotion to Create Demand for Your Services

Your new service offering is well under way, and all the early adopters love it. The initial surge in revenue was nice, but sustaining that momentum and achieving the real revenue potential across the broader marketplace is proving to be a challenge. You might want to try a new radio station: WSIC—Why Should I Care?

Your initial clients bought the service virtually unassisted. All they really needed was to understand the features of your new offering, and they could translate those into their potential benefits. They are the risk-takers, the early adapters, and they have the need to be first. Unfortunately, these early positive reactions have caused many launches to fail.

The real revenue potential is in the broader market, and your potential clients in that space are not as adept at translating your features and functions into benefits. They are not risk-takers. In addition, they do not want to be sold. But they need your help deciding whether to buy.

And by the way, they don't want to educate you about their company. But they do expect you to do your homework.

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