By Stephanie Tilton
Founded in 1870, R. L. Polk & Co. (Polk) has established a well-earned reputation in the global automotive industry for delivering rich vehicle and consumer data and related analysis tools. But after conducting a global brand image study, the company sought to move away from its historical "data company" image and began a process to evolve the brand.
The first step was launching a knowledge center displaying the company's thought leadership, written analyses, and commentary on industry topics. Within months, the company noticed a shift in brand perception.
Read the complete case study to learn how this company not only shifted its brand but also generated thousands of leads and greatly improved its visibility in the automotive industry.
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