Benefits of a Targeted Market If You Build a Unique Niche, Clients Will Come Top 5 Client Acquisition Strategies in a Tough Economy How to Put Your Firm Out of Business

If you haven't clearly defined the target market for your business or private practice, you may actually be preventing yourself from getting clients. I often hear professionals and entrepreneurs say they don't want to "limit" themselves by narrowing their marketing focus to a particular group. They are afraid they will lose out on potential business. But the truth is that defining a target market doesn't limit your marketing; it aims it.

When clients show up at your door, you can always choose to work with them regardless of whether they belong in your target market. But to go out and find new clients on your own, you need to have an organizing principle for your outreach efforts. The universe is simply too big to market effectively to everyone in it.

Here are four more reasons why choosing a target market is so essential:

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