By Eric Rudolf
In the midst of all the junk that fills Twitter, there are tens of thousands of businesses using the social network to gain an advantage over their competitors and grow their business. To gain the greatest benefit of this platform, however, there are a few things you must do and some things you must avoid.
In this follow-up to his 5 Twitter Rules Firms Should Never Break, Eric Rudolf gives us five more rules businesses should follow, starting with allowing your Twitter account to develop a personality.
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