By Julia D. Stege
As an entrepreneur, how often have you found yourself thinking this:
"I need more clients
…better clients
…richer clients
…friendlier clients!"
You are not alone. We've all been there. We've all taken a look at our bank balance and said, "Wow, I need more clients! How am I going to do that?"
Even those of us who have reached prosperity in our businesses have had experiences like sitting on the phone getting an earful from a persnickety client for the umpteenth time while thinking, "Where are all the nice clients? Do I have to take this to make a living?"
It's easy to feel discouraged when you feel you have to compete for a limited pool of clients. Most of us believe we must sacrifice doing what we love and instead offer a product or service because it is currently popular. Anyone who has started a business knows how it feels to work hard on self-promotion, questioning whether you're doing what it takes to find the right customers to stay afloat and eventually prosper.
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