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What You Seek Is Seeking You: Authentic Marketing Is Key

By Julia D. Stege

Find the Perfect Clients
Use a Universal Lead Definition to Find Ideal Clients

Acquire the Ideal Client, Not Just Any Client

Breakthrough Strategies for Developing Clients for Life

As an entrepreneur, how often have you found yourself thinking this:

"I need more clients
…better clients
…richer clients
…friendlier clients!"

You are not alone. We've all been there. We've all taken a look at our bank balance and said, "Wow, I need more clients! How am I going to do that?"

Even those of us who have reached prosperity in our businesses have had experiences like sitting on the phone getting an earful from a persnickety client for the umpteenth time while thinking, "Where are all the nice clients? Do I have to take this to make a living?"

It's easy to feel discouraged when you feel you have to compete for a limited pool of clients. Most of us believe we must sacrifice doing what we love and instead offer a product or service because it is currently popular. Anyone who has started a business knows how it feels to work hard on self-promotion, questioning whether you're doing what it takes to find the right customers to stay afloat and eventually prosper.


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