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RainToday.com's Podcast: Marketing & Selling Professional Services
With all of the marketing tactics available for professional services, five have risen to the top in terms of preference, including email marketing and thought leadership, according to recent studies by The Shattuck Group.
In this interview, Randy Shattuck, senior marketing executive and founder of The Shattuck Group, discusses some of the findings of the those reports, including the five most preferred marketing tactics, the five least preferred tactics, and thoughts about social media.
Shattuck also discusses pull versus push marketing strategies and gives a peek into what he'll be talking about during his webinar, Lead, Prospect, Client: Best Practices for Filling and Managing the Sales Funnel.
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Listen to the Recording:
(Time: 9:54)