The Best Way to Generate Referrals and Get More Leads—An Interview with John Jantsch

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RainToday.com's Podcast: Marketing & Selling Professional Services

If referrals are the best way to generate leads and grow business, then why don't more firms do this well? It all starts with being referable and trustworthy, says John Jantsch, author of the new book The Referral Engine and founder of Duct Tape Marketing. Firms must do something that makes them stand out and makes people want to refer them. And then they must have a system that makes it easy for those people to refer them.

Listen as Jantsch explains how some businesses are excelling at this and talks about how you can get started generating more referrals, including

• The one thing guaranteed to generate referrals
• The importance of trust in referrals
• What prevents firms from asking clients for referrals
• The role social media plays in generating referrals
• How to set up a referral system

Listen to the Recording:

(Time: 19:56)

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