By Todd Miechiels
Let's imagine you learned of a mechanic who could double your gas mileage. You could take your car in, and after paying for a few modifications (which are legal, moral, and ethical) your gas mileage would be forever doubled. You would get to enjoy the savings and efficiency for as long as you own your car. Would you do it?
While I know of no such mileage-doubling opportunity, I am aware of a sales-doubling opportunity that many executives seem comfortable to ignore. If your website generates sales leads today, it's entirely possible that, with a few modifications, you could enjoy a 2X (or even 5X) increase in leads.
The common term for this is "conversion rate". We know mileage rate means that for every gallon of gas we burn we can expect to travel a fixed number of miles. Conversion rate means that for each thousand visitors that come to our website we can expect to generate a fixed number of sales leads.
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