Ronald J. Baker is the founder of VeraSage Institute, a think tank dedicated to advancing the professions. As an educator to professional knowledge firms on implementing Total Quality Service and Value Pricing, his work takes him around the world.
He is the author of many books, including: The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth. You can reach him at ron@verasage.com, or (707) 769-0965.
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