By M. Sharon Baker
For years, Lori Richardson of Score More Sales shared her sales tips and strategies with large organizations nationwide that paid her to super-charge their sales teams. She showed them how to think differently and take actionable steps to reach their goals.
But when the recession hit, large corporations cut back their training monies, leaving the Seattle-area consultant with a revenue hole to fill. Small businesses, organizations, and entrepreneurs began calling her, but often they couldn't afford her or wanted her to speak for free.
Richardson still wanted to help the small businesses she met. She decided to write a simple book that had powerful messages that would encourage people wanting more information and tips to do business with her.
The move was a success. In just seven months, the book, the accompanying workbook, and subsequent consulting deals put $70,000 in Richardson's pocket. Read the complete case study to learn how she did it.
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