By Charles H. Green, Contributing Editor
How do you think your business rates when it comes to trust?
It's not an idle question. Many surveys indicate a decline in levels of trust in business, society, and government. But how do you go about raising your business's trust scores? In fact, what in the world would a "trust score" look like—and what would do you do to raise it?
It is an answerable question, and the answer comes in three parts. Let's take an example—the trust scandal du jour a while back, Bernie Madoff.
Bernie Madoff is a classic example of an untrustworthy person. The SEC became known as an untrustworthy organization for its failure to investigate him. And some of his investors—Elie Wiesel and Kevin Bacon, for example—did a poor job of trusting.
Those are the three dimensions by which you should measure your business's performance on trust. Are your people trustworthy? Does your organization promote trustworthiness? And do you trust others appropriately?
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