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RainToday.com's Podcast: Marketing & Selling Professional Services

Trust—it's the crucial aspect of selling professional services. If prospects don't trust you, they won't buy from you. We all know this, but often we kill any trust that might be developed with our sales and marketing tactics. And we might not even know that we're sabotaging our efforts.

In this interview, Michael Maslansky, author of the book The Language of Trust: Selling Ideas in a World of Skeptics, talks with RainToday Publisher Mike Schultz about why it's become harder to build credibility and trust and what services professionals can do to develop and hold on to a client's trust. Specifically he discusses:

• The top trust killers
• The different levels of trust
• The Principles of Credible Communication
• The "New World Order" for improving trust

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