What Firms Must Do to Achieve Sustainable Growth—An Interview with Lisa Nirell

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In the past all you needed was a pulse and few clients and your firm could survive. With the "new normal," however, that isn't enough. The CEO can no longer be the sole rainmaker and top sales person, and you must have a plan for running your firm. Fail to change your approach and you limit how much your firm can grow and run the risk of watching it fail.

In this podcast, Lisa Nirell, consultant, Chief Energy Officer of Energize Growth, and author of Energize Growth Now: The Marketing Guide to a Wealthy Company, talks about the model she has developed to help firms establish sustainable growth, discusses what prevents firms from growing, explains the importance of planning, and gives examples of how firms overcame growth obstacles and went on to generate millions of dollars in revenue.

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(Time: 20:12)

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