Services Marketing Advice Professional Services Marketing—What Works and What Doesn't The Five Most Important Questions in Services Marketing Tap into Buyers' Emotions and You'll Win More Clients

There's no shortage of advice about which strategies work or don't work for services marketing. Yet they seem to conflict with each other regularly. So, what's the scoop? Which ones work?

It's less a question of which ones work than it is which ones will work for you given the dynamics of what you sell. Answering that question requires many considerations, but there's one that many firms overlook: whether the service they offer is demand driven or demand driving.

Determining Which Type of Service You Offer

With a demand-driven service, regardless of what you do for marketing, you have to wait for the need to arise before you have a current opportunity to sell something.

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