This is the second article of a two-part series about exhibiting at conferences and trade shows. The first article—Bright Lights, Booth Babes, or Swag: How to Create the Best Conference Exhibit—provided tips to professional service firms for selecting a venue and considerations in creating a booth. Part two explores how to get the most out of your investment through onsite and pre- and post-show marketing.
Get a Jump-Start on Your Marketing
You've done your research and provided your credit card number, and now you're committed to your first experience exhibiting at a conference or trade show. What's next? One of the first things you'll need is camera-ready artwork of your logo and a brief description of what your firm does. Because the descriptions are short, people tend to give them short shrift and are then surprised when they don't like what they see in print or on the conference website. Take time to succinctly describe your firm in a compelling manner.
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