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RainToday.com's Podcast: Marketing & Selling Professional Services

Happiness as a business model – you might doubt its effectiveness, but Zappos is proving that it helps drive profit and growth. In fact, when you have a strong company culture that focuses on happy employees and customers, you generate more sales, says Tony Hsieh, CEO of Zappos and author of Delivering Happiness: A Path to Profits, Passion, and Purpose.

"The number one driver of growth has been repeat customers and word of mouth, and all of that has been driven by customer service, which can only happen if you have the right culture in place," Hsieh says.

Listen as Hsieh talks about the importance of a strong culture, how employee happiness affects their work, the role a strong value system plays in a company's success, and how companies that don't focus on profits end up being more profitable in the long run.

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