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What Your New Client Really Thinks

By Michael W. McLaughlin, Contributing Editor

Advice for Nurturing Client Relationships
How to Grow Client Relationships—and Grow Your Business

Creating Rich Client Relationships in a Digital World

What Clients Want: 4 Keys to Every Working Relationship

When you learn that you've won a project, your client will likely congratulate you and express optimism about your upcoming work together. Clients may not be as forthcoming, though, with other choice words they have for their new consultants.

If you asked your clients to put what they'd like to say to you in a letter, you'd probably hear much more than just best wishes for a successful venture. Such a letter might go something like this:

To: Our New Consultant

Let me begin by congratulating you on winning the project. We thought long and hard before we picked you to work with us, and we strongly believe that you are the right choice.

Our executive team is excited about what we're about to do and your role in helping us achieve our goals. Obviously, you are aware that any organization hesitates before bringing in outsiders. So to smooth the way, I thought I'd lay out a few simple thoughts that can help us all be successful as a team.


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