Tips and Advice to Grow Your Firm What Firms Must Do to Achieve Sustainable Growth How to Deliver Reliable Growth with Your Sales and Marketing How to Create a Culture of Growth at Your Firm

Let's be honest. In today's volatile economy, foresight and planning are easily pushed aside in favor of averting road hazards, poisonous arrows, and perilous moats. Those hazards continually threaten us—and often they come from a surprise enemy. How many of us keep putting our foot on the gas and have not slowed down to finesse these dangerous conditions?

We may not be able to control unforeseen events and demanding clients. What we can control is how we respond. It starts with arming ourselves with knowledge and confidence.

Knowledge begins by understanding the most common pressures our clients face:

1. Information overload is pushing clients closer to "overwhelm" than ever before. They crave simplicity and will pay handsomely for it. According to sales expert Jill Konrath, author of SNAP Selling, "If you do not offer a quick, easy way for clients to work with you and demonstrate your value, one of three things will happen: they either a) delete your messages, b) delay getting back to you, or c) disappear into a black hole."

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