The Right Way to Market Technology Services—An Interview with Laurie Young

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Marketing technology services effectively requires a systematic approach. Unfortunately, however, many companies go about it in an erratic and tactical way that doesn't allow them to demonstrate the value of their services. And as a result, few buy their services.

Listen as Laurie Young, a specialist in selling and marketing services and author of the new book Marketing Technology as a Service: Proven Techniques that Create Value, explains what successful companies do to market their services, including systematically creating value propositions; outlines mistakes to avoid; and discusses the drive to keep creating new services.

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(Time: 13:49)

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