By Andrew Sobel
Statistics show that it's easier to up-sell and cross-sell to existing clients, but it still takes work. You must know what your clients concerns and challenges are, and you must know how to match your services or products to their needs.
Also important, you must take the time to cultivate the relationship and build up trust. Don't make the mistake that once you make the first sale, that the client is yours for life. Even long-standing relationships can't be taken for granted, as they can grow stagnant and become ripe for competitors to take over.
In part one of this two-part series, I discussed 10 turning points that can help you grow client relationships. Here are 10 more strategies to get client relationships on the growth track—and keep them there.
Members-Only Premium Content 
Want to read more? Try our Risk-Free 7 Day RainToday Membership Trial with access to:
- Free Webinars: Access all recorded webinars (full members attend all live webinars free).
- Free Tools and Guides: Receive all how-to guides and tools sold in the RainToday Store free.
- Research and Reports: Receive 20% off all research and benchmark reports.
- 1,000+ Articles: Access over 1,000 professional services marketing, sales, and leadership articles.
- Exclusive Premium Content: Access members-only interviews, templates, and case studies.
Already a Member? Sign in below:
(Note: Do not press the "Enter" key. Instead, click the "Login" button with your mouse to sign in.)
