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Want to speak more at industry conferences? Associations are using social media to become the voice of their industry. Read on to learn the top three ways they are participating in Web 2.0 activities and, more important, how you can use their efforts to get the inside track on speaker selection.

YouTube

Last year, Omnipress surveyed 325 associations about their social media activities and learned this blinding flash of the obvious: the associations' top objectives are to increase buzz and attendance for their meetings. Enter YouTube.

Many associations already produce videos for education and member outreach. They also look to their speakers to help promote their events. A great way to show that you are ready for your close-up is to create videos and give them to the associations to distribute.

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